Product stewardship is generally associated with the regulatory compliance of chemicals and products. However, it can also be used to support new business initiatives or increase market share. Leveraging synergies between marketing and product stewardship can positively impact overall business objectives. Working together, these two groups can identify and address key drivers that can extend a product or a company's footprint, or conversely undermine their market value. Identifying and addressing the key drivers, either proactively or reactively, can allow for the development of data that can be further used to communicate product attributes or counteract negative impacts. It's imperative that this process be understood by product stewards so that they are able to leverage their expertise to support more areas of their company. This will be an interactive session with case studies being presented.
0.5 Contact Hour
Maryann Sanders, Sr. Regulatory Compliance Specialist, Haley & Aldrich
Mark Jackson, Sr. Toxicologist, Haley & Aldrich