As pressure grows to make more sustainable products, the phrase 'circular economy' seems to be everywhere, from policy statements to company sustainability reports. But how do companies avoid greenwashing or wasting effort when turning these theoretical constructs into meaningful practice? This session will demystify concepts and provide attendees with practical tools to define strategies and related tactics. Using case studies to demonstrate the practical alignment of circularity precepts with product types and business strategy, the session will explore emerging frameworks that define participation in the circular economy. Participants will put these lessons into practice in a small group exercise and leave with references to essential resources and an experiential sense of this emerging practice.
0.75 Contact Hours