Over the past few years, the private sector has stepped up its efforts to align sustainability with their products, processes, and policies. Why are they doing this? It's not simply about "doing well by doing good." There's a more fundamental shift taking shape, engendered by new technologies, business models, mindsets and value chains. Will it be enough to create the change we want to see in the world? GreenBiz chairman and co-founder Joel Makower talks about what's working — and what's not — and what's to come.
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